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Marketing Guide For Ambitious Start Ups

All your marketing needs from naming your company, brand identity to selling to customers and learning from other founders who have gone through the same journey.


Elements of enduring companies

This is a short but great piece about the characteristics that have the best shot of becoming enduring companies.


Team exercise to get started on your brand

The point of these brainstorming exercises by Google Ventures is to make the abstract idea of “our brand” into something concrete. After doing the exercises, the team gets a common language to describe what their company is about — and all subsequent squishy decisions about visuals, voice, and identity become way easier.


Brand strategy to make your startup look bigger and professional

In this interview by Leslie Ziegler of Rock Health, she walks through the most important brand decisions startups can make to appear formidable, credible, and ready to make change.


Guide to naming your startup

A good name can help a company or product become successful, of course, but it can also help find an audience, help formalise an informal process, and propel ideas about the world toward becoming talking points throughout it. This guide provides a comprehensive set of tools and methodology founders can use for naming their startup.


Guide to startup pivots

Most of the times, startup don’t work. At some point, it may make sense to either (1) give up on your original product and to sell the company, (2) shut down what you are doing and return money to investors, or (3) to pivot. This blog focuses on pivoting for small, early-stage companies (e.g. 10 or fewer people).


Sales advise for founders

You can have the best product or service, but if no one knows about it or understands the value, you won’t survive. This article by Y-combinator outlines three easy ways to jumpstart your sales and build the momentum you need. It goes over how to identify and prioritize low hanging leads, how to get in front of these leads, and what a successful sales conversation looks like.


Engaging with online influencers

The pull of bloggers and online influencers has skyrocketed. The sheer reach many influencers now have online and the “captive” qualities of their audiences mean that it’s no secret that brands can benefit hugely from forging partnerships here.


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